June 2007
Verrus and P3 Launch First Pay by Phone Service for Taxi Fares in Canada
Customers can conveniently pay for taxi fares using their mobile phones

Grande Prairie, AB – June 26, 2007 – Verrus, a leading provider of mobile commerce payment systems, and P3 Technologies Corporation, a technology leader in taxi and limousine fare payment solutions, are pleased to announce a first in mobile service that allows taxi passengers to pay for their fares with their mobile phones. Customers now have a fast, secure payment alternative, perfect for when they’re short on cash or want to pay by credit card. For cab companies, they can now instantly support credit card payments and limit overhead traditionally associated with corporate account handling. Trials of this new service launch today in three Canadian cities – Grande Prairie, AB, Barrie, ON, and Sault Ste. Marie, ON.

“After pioneering pay by phone parking services within North America, applying our technology to fare payments was a natural next step for us,” says Desmond Griffin, Chief Executive Officer, Verrus Mobile Technologies Inc. “As a Canadian company, we’re excited to be the first to provide this service in Canada with the help of our reseller partners, P3 Technologies Corporation. P3 has solid relationships with cab operators and understands the problems faced by both passengers and drivers. We know this three-city trial will result in additional cities rolling out the service as Verrus continues to help people utilize their mobile phones to make their everyday affairs a little bit easier and much more convenient.”

The Verrus pay by phone service has many added benefits including built-in personal and family security measures. Swiping your credit card is becoming a thing of the past preventing fraudulent use of your personal information. Parents can also now easily sign their children up for accounts using the same billing information ensuring they travel safely and can easily pay with their mobile phones.

“After speaking with cab operators, we realized their most common request was to find a fast and easy payment solution that was also secure. Our search led us to Verrus and their proven, versatile pay by phone system now adapted to work for fare payments. I truly believe customers will not only use the service, but they will also enjoy using it!” stated Garth Digby, Technical Solutions Director, P3 Canada.

To pay for a fare by phone, passengers follow 3 easy steps:
1) Call the Verrus number specified on the in-taxi signage.
2) Enter the vendor number for that particular taxi, also on the signage.
3) Enter the total fare amount.
Within a few seconds, the taxi driver will receive notification on his mobile phone that the customer has paid and confirming the total amount collected.

It’s recommended users sign up for a free Verrus account in advance at www.verrus.com or they can register during their first call into the Verrus system. The registration is quick and easy and associates a mobile phone number with a designated credit card all protected by a secure, 4-digit PIN. At any time, the user can log into their account at the Verrus Web site to view and print transaction histories, including both parking and fare-related payments. One Verrus pay by phone account is good for both applications wherever Verrus is available.

Availability
Over the coming months, the Verrus pay by phone taxi fare service will expand to additional North American cities and will shortly include corporate account support allowing companies to have a central billing Verrus account for multiple employees. For further information, please visit www.verrus.com, call 604-642-4286, or email info@verrus.com.

About Verrus Mobile Technologies Inc.
Founded in 2000, Verrus is a leading provider of mobile commerce payment systems. Verrus pioneered pay by phone services in North America’s with the first pay by phone parking service in 2001. Since then Pay by Verrus has established a record of innovation and reliability and been widely adopted in the parking industry, processing millions of parking transactions by mobile phone in over 90 cities and towns worldwide. Verrus also provides mobile commerce solutions for fare payments and fast food purchases.
For more information on Verrus, visit www.verrus.com

About P3 Technologies Corporation
P3 is a leader in the electronic transaction industry. Delivering advanced wireless payment alternatives, innovated marketing solutions and our own proprietary CLIC loyalty, rewards and tracking software. The company is headquartered in Richmond, B.C.
For more information on P3, please visit www.p3tech.com

Press/Media Contact:
Phoebe Yong / Magnolia Communications
(+1) 604-760-3085, phoebe@magnoliamc.com